CFWD-FM
- Saskatoon, Saskatchewan
CFWD-FM is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Media, it broadcasts a rock-leaning adult hits format branded as 96.3 Cruz FM.
History
Licensed to Harvard Broadcasting on May 28, 2007,[1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to CKBL.[2][3]
On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes.[4] On April 11, 2008 at 3:00 p.m., the station officially launched with a CHR/Top 40 format branded as Wired 96.3.[5]
Wired 96.3 was known for their publicity stunts like smoking salvia on-air[6]
On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; at that time the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26.[7] On December 26, 2012, at Noon, CFWD flipped to an adult hits format, branded as 96.3 Cruz FM.[8]
References
- ^ CRTC Decision 2007-155
- ^ CRTC Public Notice 2008-7
- ^ Broadcasting Decision CRTC 2008-77
- ^ "New station jingles all the way". Saskatoon Star-Phoenix. Postmedia. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
- ^ "Radio station takes down the tree". Saskatoon Star-Phoenix. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
- ^ "Leave salvia alone". The Sheaf - The University of Saskatchewan Newspaper Since 1912. 2011-01-06. Retrieved 2024-05-23.
- ^ "Saskatoon radio station lays off staff". CBC News. Retrieved 11 March 2016.
- ^ "96.3 Cruzes in Saskatoon". Radio Insight. Retrieved 11 March 2016.
External links
- Official website
- CFWD-FM at The History of Canadian Broadcasting by the Canadian Communications Foundation
- CFWD-FM in the REC Canadian station database
- v
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- Saskatoon
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- The Battlefords
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52°10′28″N 106°26′04″W / 52.17444°N 106.43444°W / 52.17444; -106.43444