Simba Chips

Potato crisp company

Ouma Rusks
NikNaks
Ghost Pops
Doritos
Lay's

MarketsSouthern AfricaPrevious owners

Greyvenstyn Family (1957)
Fedfood (1977)
Foodcorp (1992)

TaglineRoars with flavourWebsiteBrand Website

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.^[1]^[2]

History

Having successfully marketed Ouma Rusks in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world.^[3] The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.^[4]^[5]

References

^ "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.
^ Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.
^ Laing, Robert (28 March 2006). "Pepsi's comeback: Part II". Mail and Guardian. Retrieved 19 October 2016.
^ "Lay's". Fastmoving.co.za. Retrieved 28 July 2016.
^ "Ouma Rusks and Simba Chips". BizCommunity. 27 September 2013. Retrieved 19 October 2016.

PepsiCo

Brands and
subsidiaries

Pepsi	Bubly Pepsi Diet Jazz Max Next Real Sugar Twist Zero Sugar Aquafina Brisk¹ Concordia Duke's Lemonade Mangola Kas Lipton¹ Manzanita Sol Mirinda Mountain Dew Diet Amp Baja Blast Code Red Voltage Mug Root Beer No Fear¹ Ocean Spray⁵ Paso de los Toros Punica Rockstar 7 Up² Shani Sierra Mist Slice SoBe Starbucks¹ Ethos Water Frappuccino Starry Sting Energy Teem
Frito-Lay	Bluebird Cheetos Cracker Jack Doritos Elma Chips Baconzitos Fandangos Stiksy Fritos Funyuns Gamesa Hostess Kurkure Lay's Lay's Stax Miss Vickie's Munchos Oberto³ Quaker Oats Rold Gold Ruffles Sabra⁴ Sabritas Smartfood Smith's Burger Rings Nobby's Toobs Twisties Stacy's Sun Chips Tostitos Uncle Chipps Walkers Monster Munch Quavers Squares Wotsits
Gatorade	CytoSport Propel Water
Quaker Oats	Cap'n Crunch Honey Ohs! King Vitaman Life Pearl Milling Quisp Rice-A-Roni Scott's Porage Oats Toddy Wimm-Bill-Dann
Tropicana	Copella Dole⁵ Naked Tropicana Tropolis